This post in on how to get paid for your content. What content, you ask? Your blog content. Your social media content. If a brand doesn’t value you as an influencer you shouldn’t want to work with them anyways.
Let me back up a minute. The other day I received a comment from Target’s account on my post.
One word. Love! Can we share your #TargetStyle? Reply w/ #ShareMyTargetStyle if you created this image, are the person in the image, have permission from anyone else in the image, are the legal guardian of any minor in the image, and give us consent to use it in our paid, digital & social advertising, for internal and external communications and in accordance with our terms: tgt.biz/UGC. Replying confirms you agree to these requirements.
While I was thrilled that they wanted to share my content, I was taken aback when reading the last part of this statement that included a link to their terms. I went on to read Target’s Terms & Conditions about User Content. And in the middle of the huge chunk of legalities, I read this:
For any User Content you submit, you grant to Target a non-exclusive, sub-licensable, fully paid-up, perpetual, irrevocable, royalty-free, transferable right and license to use, display, perform, transmit, copy, modify, delete, adapt, publish, translate, create derivative works from, sell and distribute such User Content and to incorporate the User Content into any form, medium, or technology, now known or hereafter developed, throughout the world, all without compensation to you.
All without compensation to you.
It’s amazing what a simple hashtag reply can agree to. If I replied #ShareMyTargetStyle, then I would irrevocably lose my rights to my content.
I’ve been working with Dallas Social Influencers, or DSI, for about a year and a half now. They’ve ingrained it in me that it’s important that brands to pay for their work with influencers. And if you’re questioning this, then check out Rhonda Jenkins’ article about if you should be doing unpaid collabs at TheSkinnyArm.com.
Your time is valuable. Just think of all the time that goes into content creation:
- Writing blog posts.
- Writing and editing eBooks or online courses.
- Taking and editing photos.
- Answer emails.
- Writing pitches to brands.
- Engage on social media.
While I don’t think I’ll ever consider myself to be an influencer, I enjoy writing articles and sharing content! I don’t ever want to consider this to be “work” because then I’ll never get it done, haha!
If you’re an influencer, you’re likely to get approached by brands who would want to collaborate for free. But should you? The following are some simple steps on how to get paid for your content.
How to Get Paid for Your Content
Set Your Rates: As a number one rule, you have to know your worth. You need to take the time to assess everything you do before you can have a conversation with brands. If it takes you an hour to edit the photos and 30 minutes to research, write and edit the copy for an Instagram post, then you need to set a value on what your time is worth.
Perfect Your Pitch:
Join an Influencer Marketing Platform: I joined DSI which is a group that helps find brand partnerships. They teach you the fundamentals of working with brands. While that on is local to me, there are a ton of collab platforms out there that you can join:
Go Local: Reach out to shops in your community! Do you have a local coffee shop that you visit once a week or maybe there’s a little boutique in your neighborhood that you frequent. Reach out to these business owners with your pitch. You never know if you don’t ask!
You can’t pay your bills in exposure. Your time is valuable! If you are creating content and a community that follows and trusts your opinions, then brands should be paying your for that exposure. I hope this post on how to get paid for your content was helpful for you. If not, let me know in the comments below how I can make it better! Read more posts on influencer marketing.
What are some of your tips for getting paid?