What is a Media Kit?
A media kit a document that influencers and creators share with brands when discussing collaborations. It’s essentially telling the brand “this is me and this is what I do.” Brands can look at this quick list to see if you’re a good fit to work together.
Why do I need a Media Kit?
If you’re going to be pitching brands, a media kit helps them see the potential of working with you.
Here is an example of my media kit:
What should I put in my Media Kit?
- Bio – Talk about who you are, what you do, and your purpose.
- Website – If you have a website, make sure to include it along with your metrics such as monthly pageviews, audience demographics and most popular posts.
- Audience Metrics and Demographics – If social media is more up your alley, then you’ll want to include facts about your audience. A brand will want to know where a majority of your audience is located and whether your content reaches women or men (and what age ranges).
- Contact Information – Always include a way for a brand to reach back out to you.
- List of Services –
- Optional: Pay Rates – I don’t recommend adding your rates to your media kit. When you’re pitching a brand, you might be doing yourself a huge disservice.
- Previous Collaborations – I listed mine by category, but you could also feature your most recognized brands. I also have a portfolio section created on my website for an easy to share link.
How to create a Media Kit
The easiest way to create a media kit is to use Canva. They have a ton of templates for you to use if you’re in a hurry. Plus it’s free!
You can also purchase templates on Etsy. They vary by price, design and amount of pages.